Privacy Policy

Last updated: 16 September 2025

1. Introduction

SmartPublic (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website smartpublic.io or use our smart city infrastructure solutions.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

  • Name and contact information (email address, phone number)
  • Organization name and role
  • Inquiry details and product interests
  • Communication preferences

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:

  • Device information (browser type, operating system)
  • IP address and geographic location
  • Website usage data (pages visited, time spent, click patterns)
  • Referral source

3. How We Use Your Information

We use your information for the following purposes:

  • Respond to your inquiries and provide customer support
  • Send you information about our products and services
  • Improve our website and user experience
  • Analyze website traffic and usage patterns
  • Comply with legal obligations
  • Protect against fraudulent or illegal activity

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. You can control cookie preferences through our cookie consent banner.

Types of Cookies We Use:

  • Essential Cookies: Required for website functionality
  • Analytics Cookies: Help us understand how visitors use our website
  • Marketing Cookies: Used to deliver relevant advertisements
  • Functional Cookies: Remember your preferences and personalize your experience

5. Data Sharing and Disclosure

We may share your information in the following circumstances:

  • With service providers who assist in our operations
  • With business partners for joint offerings
  • When required by law or legal process
  • To protect our rights, property, or safety
  • With your consent or at your direction

We do not sell, trade, or rent your personal information to third parties for marketing purposes.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication measures
  • Employee training on data protection

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Analytics data is typically retained for 14 months.

8. Your Rights (GDPR)

Under the General Data Protection Regulation (GDPR), you have the following rights:

  • Right to Access: Request a copy of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your data
  • Right to Restriction: Request limitation of processing
  • Right to Data Portability: Receive your data in a structured format
  • Right to Object: Object to processing of your data
  • Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, please contact us using the information provided below.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this privacy policy and applicable law.

10. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it.

11. Third-Party Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date. Your continued use of our services after any changes indicates your acceptance of the updated policy.

13. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us at:

SmartPublic
Dublin, Ireland

14. Data Protection Officer

For data protection inquiries, you may also contact our Data Protection Officer at dpo@smartpublic.io.